Fill in the blank: In short-form video, editing styles should vary depending on the _________.

What is one of the reasons brands are moving towards community-led growth?

Customers enjoy the exclusivity of a community The social media industry has become more complex To stay up-to-date with the latest technology To avoid dealing with customer service The correct answer is: The social media industry has become more complex.  

Fill in the blank: _________ is a recommended strategy to keep viewers engaged throughout a video.

Use of multimedia A lengthy introduction Use of complex jargon Using single static shots for the entire video The correct answer is: Use of multimedia.  

What should a brand consider if it’s unsure whether to create a community or if it lacks the resources for a community team?

Abandoning the community idea altogether Reducing the scale of the community Aligning with or partnering with existing communities Paying influencers to run the community The correct answer is: Aligning with or partnering with existing communities.