“Jobs to Be Done is a framework that helps us understand the progress our customers are trying to make, which they are “hiring” our product or service to help with.” “Each page on the website has a specific job. Jobs to Be Done is a framework that helps our team while wireframing to ensure the […]
Develop an empathetic understanding of your audience’s world and how the website can solve problems along their journey. Gain a deeper understanding of what others in the organization, including stakeholders, value in having on the website. Collaborate with outside industry designers to ensure your new website incorporates the latest design trends. Dive deep into your […]
To reflect on your experiments to gain a deeper understanding of your users so you can make smarter decisions and drive more value in the next sprint cycle. To interview five users to answer questions about their challenges. To make recommendations to other teams on how to best solve the user’s challenges. To teach users […]