The end result is a fully built website for both. It’s the behind-the-scenes process involved in the launch pad site that the company and users don’t see that enables a faster launch. A launch pad and a traditional website do look quite different. Launch pad websites are much smaller and require a great deal of content to […]
Prioritize the 20% of the wish list items that will make 80% of the impact. Build the site as quickly as possible, regardless of quality. Develop a streamlined process to focus time where it will make the most impact. Adopt the agile process to speed up your internal efficiencies. Download HubSpot Growth-Driven Design Certification Exam […]
Conversion rate optimization efforts are just one piece of a bigger puzzle. The bigger puzzle is the Growth-Driven Design methodology. Growth-Driven Design primarily focus on uncovering what to build, whereas conversion rate optimization is primarily focused on testing the effectiveness of what you build. Growth-Driven Design is a way of thinking, and conversion rate optimization is the step- by-step process of […]