True Or False? A Launch Pad Website Doesn’t Contain Any Content. It’s A Functional Prototype Of What The Website Will Look Like When It’s Done.

Imagine Your Boss Asks You, “Why Is It Important That We Launch The Launch Pad Website Quickly?” Which Of The Following Statements Is The Best Response?

“Two reasons. First, the faster we launch, the less risky assumptions are made. Once it’s live, we can start collecting data to inform our decisions. And second, the faster we launch, the sooner we’ll start seeing a return on our investment. Remember, we’ll continue to build and optimize the site after it’s live.” “The primary […]

Imagine Your CEO Says, “Why Do We Need To Use Growth-Driven Design On Our Website? Don’t We Just Need It To Look Better Than Our Competitors?” Which Of The Following Is The Best Response To Your CEO?

“We need to shift our thinking to view the website as an asset we invest in to drive company growth. Agencies on a 2017 survey reported seeing 14.1% more visitors, 16.9% more leads, and 11.2% more revenue six months after launching their website using Growth-Driven Design.” “Our website is very important. GDD helps us organize and store […]

How Should You Evaluate Tools For Your Growth-Driven Design Tool Stack?

Start with the goals you’re trying to reach. Then look at the functionality required to achieve those goals. Lastly, pick the tool that’s the best fit with that functionality. Because the industry is changing quickly, the best strategy is to find the newest tools on the market because they use the latest technology. There’s no […]