True Or False? A Launch Pad Website Doesn’t Contain Any Content. It’s A Functional Prototype Of What The Website Will Look Like When It’s Done.

Which Focus Area Is Often Worked On Directly After Your New Launch Pad Website Goes Live?

You build high-impact items that are easy and quick to accomplish. Conversion rate optimization (CRO). You eliminate the friction points and reduce the number of steps in your conversion funnel. You ensure the website is intuitive, inviting, and easy to use to help users solve problems. You provide a hyper-relevant experience for each user to ensure they get the […]

Which Of The Following Statements Best Describes The Goal Of A Journey Map?

To gain a holistic view of your persona’s life throughout their journey of accomplishing their job to be done. To understand the page funnels that users are moving through on the current website to identify where they’re dropping off. To identify gaps in your content strategy by mapping out all of your current content offers […]

What Is The Difference Between Growth-Driven Design And Conversion Rate Optimization (CRO)?

Conversion rate optimization efforts are just one piece of a bigger puzzle. The bigger puzzle is the Growth-Driven Design methodology. Growth-Driven Design primarily focus on uncovering what to build, whereas conversion rate optimization is primarily focused on testing the effectiveness of what you build. Growth-Driven Design is a way of thinking, and conversion rate optimization is the step- by-step process of […]