The end result is a fully built website for both. It’s the behind-the-scenes process involved in the launch pad site that the company and users don’t see that enables a faster launch. A launch pad and a traditional website do look quite different. Launch pad websites are much smaller and require a great deal of content to […]
You should run as many sprint cycles as it takes to reach the predetermined focus metric goal of that focus area. The individual sprint cycles are not connected to the performance roadmap in any way. Run a minimum of three sprint cycles during each one of the focus areas. Run a maximum of ten sprint […]
Use the “refresh” method by reviewing the strategy stage, auditing the existing website, developing the list of required updates, and moving into continuous improvement starting with your list of required updates. It’s best to start over from scratch and build a brand new launch pad website using the “80/20” method. This way, you know everything […]