When Customizing Your Launch Pad Acceleration Approach, Which Of The Following Possible Acceleration Methods Should You NOT Use?

Imagine You’re Trying To Educate Your Team On The Website Performance Roadmap. How Would You Best Describe What A “Theme” Is?

A directional mindset the team should use to think through building and optimizing the website. It’s used to help direct and focus the team. The branding and styling of the new website, which is often compared to competitors’ websites. A process used to audit the existing website and find different search engine optimization opportunities. A […]

Which Of The Following Statements Best Describes The Goal Of A Journey Map?

To gain a holistic view of your persona’s life throughout their journey of accomplishing their job to be done. To understand the page funnels that users are moving through on the current website to identify where they’re dropping off. To identify gaps in your content strategy by mapping out all of your current content offers […]

What Is The Difference Between A Launch Pad Website And A Traditional Website?

The end result is a fully built website for both. It’s the behind-the-scenes process involved in the launch pad site that the company and users don’t see that enables a faster launch. A launch pad and a traditional website do look quite different. Launch pad websites are much smaller and require a great deal of content to […]