A single metric that provides focus for ideation and prioritization while also serving as a direct measure of the progress you make toward the current goal. Another name for business revenue. The metric your team should not focus on because it’s distracting and pulls away from more important metrics. A single metric that’s used to […]
During the strategy kick-off, wish list brainstorming, designs, and new site launch. During the user interviews, content creation, launch, and start of the continuous improvement stage. During the strategy kick-off, designs, sales team presentation, and the launch media press release. Sprint workshops are only run during the strategy kick-off. Download HubSpot Growth-Driven Design Certification Exam Answers (PDF)
A directional mindset the team should use to think through building and optimizing the website. It’s used to help direct and focus the team. The branding and styling of the new website, which is often compared to competitors’ websites. A process used to audit the existing website and find different search engine optimization opportunities. A […]
