Data collected by third-party companies Data gathered through cookies while a user visits a website Data voluntarily shared by a customer with a brand Information you didn’t collect yourself, but are using secondhand The correct answer is: Data voluntarily shared by a customer with a brand.
HubSpot Social Media Marketing Certification II Answers
What is one of the potential benefits of using second-party data in advertising?
It can give a new perspective on customers. It allows tracking user behavior across different websites. It provides data without the need for customer involvement. It helps target based on location. The correct answer is: It can give a new perspective on customers.
Which type of marketing is characterized by targeting ads based on current events that customers may be interested in?
Audience targeting Geotargeting Contextual advertising Real-time marketing The correct answer is: Real-time marketing.
What does Meta’s Conversions API aim to do?
It connects marketing data directly with the Meta platform. It helps optimize ad targeting. It decreases cost-per-action. It measures results across Meta platforms. All of the above. The correct answer is: All of the above.
How can you connect your website or server to the Meta Conversions API?
Working with one of Meta’s 50+ partners that support the Conversions API Developing a Conversions API integration on your own Using the Conversions API gateway provided by Meta that runs on AWS All of the above The correct answer is: All of the above.
According to Lately’s Kate Bradley Chernis, where should you start when thinking about the structure of a story?
The end The beginning The middle Anywhere, as it doesn’t really matter The correct answer is: The end.
Which storytelling framework would be best suited to showcase the company’s history, mission, and vision?
The Brand Story Framework The Hero’s Journey Framework The Before-During-After Framework The Story Arc Framework The correct answer is: The Brand Story Framework.
What is the purpose of using the underdog archetype in a social media storytelling campaign?
To showcase the transformative power of a product or service To establish the company as an expert in its field To highlight the company’s financial success To provide an overview of the company’s history The correct answer is: To showcase the transformative power of a product or service.
Nicole O’Donnell suggests using what type of individuals to act as inspiration in storytelling for brands?
Celebrities Influencers Role models or community members Company founders The correct answer is: Role models or community members.
Fill in the blank: In short-form video, editing styles should vary depending on the _________.
video length intended audience music selection platform The correct answer is: platform.