Recommend the inclusion of background music instead of text overlays or captions, as it can set the mood and keep viewers engaged regardless of the clarity of the audio. Suggest they focus on enhancing the video’s visual elements, instead, arguing that if the visuals are compelling, viewers won’t need text overlays or captions. Agree with […]
HubSpot Social Media Marketing Certification II Answers
What purpose does a call-to-action serve in a short-form video?
It encourages viewers to interact in some way. It provides a break in the content. It signals the end of the video. It provides a summary of the video’s content. The correct answer is: It encourages viewers to interact in some way.
Select all that apply. Under what condition(s) might a company consider outsourcing their social media tasks?
The team members are handling multiple social marketing tasks and are consistently missing deadlines. When the company wants to maintain total control over their social media strategies. The current social media strategy isn’t generating any ROI. The company’s social media accounts have recently gained a large following and engagement. The correct answer is: The team […]
What is one of the reasons brands are moving towards community-led growth?
Customers enjoy the exclusivity of a community The social media industry has become more complex To stay up-to-date with the latest technology To avoid dealing with customer service The correct answer is: The social media industry has become more complex.
Fill in the blank: One of the primary considerations when planning short-form video content is the ___________.
color scheme of the video use of special effects purpose of the videos celebrity endorsements The correct answer is: purpose of the videos.
Fill in the blank: Jamal Meneide mentions three pillars for video editing and post-production. They are concision, clarity, and _____.
creativity color grading communication captivation The correct answer is: captivation.
Which of the following is a recommended practice in video creation?
Maintain a monotone voice to avoid distractions Use flashy transitions to keep viewers entertained Divide the video content into smaller segments Avoid any kind of interaction with the viewers The correct answer is: Divide the video content into smaller segments.
Which of the following storytelling techniques is considered effective for social media?
Using jargon and business-speak Highly detailed stories Short and impactful stories Focusing solely on your brand The correct answer is: Short and impactful stories.
Which of these is NOT a good practice when repurposing long-form content into short-form videos?
Using the most engaging, relevant clips from the long video Keeping the short videos between 20 and 60 seconds Running them as a series or part of a video carousel Using copyrighted music The correct answer is: Using copyrighted music.
Which of the following should NOT be considered when setting a social media budget?
The number of your current social followers The platforms and tools you plan to use The people you need for content creation and response to customer comments The cost of content creation and production The business goals your company has set The correct answer is: The number of your current social followers.