The end The beginning The middle Anywhere, as it doesn’t really matter The correct answer is: The end.
Author: Sara Taylor
Which storytelling framework would be best suited to showcase the company’s history, mission, and vision?
The Brand Story Framework The Hero’s Journey Framework The Before-During-After Framework The Story Arc Framework The correct answer is: The Brand Story Framework.
What is the purpose of using the underdog archetype in a social media storytelling campaign?
To showcase the transformative power of a product or service To establish the company as an expert in its field To highlight the company’s financial success To provide an overview of the company’s history The correct answer is: To showcase the transformative power of a product or service.
Nicole O’Donnell suggests using what type of individuals to act as inspiration in storytelling for brands?
Celebrities Influencers Role models or community members Company founders The correct answer is: Role models or community members.
Fill in the blank: In short-form video, editing styles should vary depending on the _________.
video length intended audience music selection platform The correct answer is: platform.
Which of the following is NOT a potential benefit of using AI in social media content creation?
Improved personalization Improved facilitation of social planning meetings Increased understanding of customer needs Increased efficiency and productivity The correct answer is: Improved facilitation of social planning meetings.
Select all that apply. What is a potential downside of relying on AI for social media content creation?
Lack of emotional understanding Reduced social media usage Dependence on algorithms leading to generic content Potential for biased results Increased advertising costs The correct answer is: Lack of emotional understanding Dependence on algorithms leading to generic content Potential for biased results
How can you maintain authenticity while using AI to generate social media content?
Only use AI for analytics, not for content generation Regularly review and edit the AI-generated content Avoid any human interaction in the content Focus solely on promoting products/services The correct answer is: Regularly review and edit the AI-generated content.
What is the projected value of global sales USD via social media platforms by 2026?
$500 billion $1 trillion $2 trillion $3 trillion The correct answer is: $3 trillion.
Fill in the blank: The connection between social and commerce essentially involves driving ______ and providing the immediate opportunity to buy.
sales awareness costs distribution The correct answer is: awareness.