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Author: Sara Taylor
What’s the difference between service analytics and the report builder?
Service analytics has out-of-the-box reports; the report builder requires you to build every report from scratch. The report builder has out-of-the-box reports; service analytics requires you to build every report from scratch. Service analytics has in-depth reports; the report builder has more generalized reports. Service analytics is generally for managers; report builder is for reps. […]
What’s the difference between single source attribution and multi-touch attribution models?
There is no difference between single source attribution and multi-touch attribution models. Single source attribution models assign each contributing channel a slice of credit for the final conversion, while multi-touch attribution models only give credit to the channel most responsible for the final conversion. Single source attribution models assign credit to one touch point along […]
Select all that apply. What types of questions can marketing attribution answer? Select all that apply.
What was the marketing team’s contribution to generated revenue this year? What assets drove the most leads last quarter? Which type of customers have the highest propensity to return and buy from us again? Why did our search campaigns outperform our social campaigns last month? The correct answer is: What was the marketing team’s contribution […]
Select all that apply. What role can attribution play in your reporting strategy? Select all that apply.
Marketing attribution can help you identify your highest and lowest performing pieces of content. Marketing attribution can help you conduct market research to forecast what types of changes you should make to optimize your content. Marketing attribution can help you effectively assign different tasks and to-do lists to your team members to ensure your entire […]
How does the linear attribution model calculate credit?
Equal credit is assigned to all interactions that occurred before the conversion. 22.5% of credit to the first interaction, the interaction that created the contact, the interaction that created the deal, and to the interaction that closed the deal. The final 10% is assigned to the remaining interactions evenly. More credit is given to interactions […]
Fill in the blank: A time decay attribution model gives ____.
a weighted percentage of credit to the most recent touchpoints equal credit to each touchpoint 50% credit to the first touchpoint and 50% credit to the last touchpoint 100% credit to the first touchpoint The correct answer is: a weighted percentage of credit to the most recent touchpoints
True or false? When designing dashboards, you should design them using a visual hierarchy.
True False The correct answer is: True
When would you use a HubSpot contact create attribution report?
To understand which marketing and sales activities are generating revenue for your business. To analyze your object data, including contacts, companies, deals, tickets, activities, products, or feedback submissions. To analyze the conversion rates between lifecycles or deal stages. To analyze the interactions that led to contact conversions on your website. The correct answer is: To […]
What are UTM parameters?
UTM parameters are bite-sized databases split data into to streamline storage, management, and reporting. UTM parameters are tags you can add to the end of the URLs of your marketing or promotional efforts. UTM parameters track an output of something that has already happened. UTM parameters are buttons you put on your site to encourage […]