Author: Knowledge Glass

HubSpot Contextual Marketing Certification

The ABC Marketing Agency has become an international business and you now need a Portuguese version of your website as soon as possible. Your boss Sam asks you to create the second website using smart content. Why is this not the best approach?

Knowledge GlassComments Off on The ABC Marketing Agency has become an international business and you now need a Portuguese version of your website as soon as possible. Your boss Sam asks you to create the second website using smart content. Why is this not the best approach?

Because you can’t target more than one language at a time. Because search engines won’t see the Portuguese content. Because you can’t apply smart content to change the form language on your landing pages. Because search engines will index both languages resulting in confusing search results Download Hubspot Contextual Marketing Certification Exam Answers (PDF)

HubSpot Contextual Marketing Certification

All of the following are ways to improve the mobile experience for a website visitor EXCEPT:

Knowledge GlassComments Off on All of the following are ways to improve the mobile experience for a website visitor EXCEPT:

Create a shorter version of your forms. Add your phone number as a click-to-call link on the homepage. Hide any pop-up elements such as chat panes and slide-in CTAs. Add more links to keep the visitor engaged. Download Hubspot Contextual Marketing Certification Exam Answers (PDF)

HubSpot Contextual Marketing Certification

When using the context of a user’s mobile device type, which landing page element should be first evaluated for adding contextual marketing?

Knowledge GlassComments Off on When using the context of a user’s mobile device type, which landing page element should be first evaluated for adding contextual marketing?

The image The landing page copy The questions on the form The redirect page Download Hubspot Contextual Marketing Certification Exam Answers (PDF)

HubSpot Contextual Marketing Certification

Your colleague Jana is building a campaign around the longtail keyword “landing page optimization services,” which is a service your company provides. What kind of segmentation should you use to add contextual marketing in order to help Jana have more of an impact on visitors?

Knowledge GlassComments Off on Your colleague Jana is building a campaign around the longtail keyword “landing page optimization services,” which is a service your company provides. What kind of segmentation should you use to add contextual marketing in order to help Jana have more of an impact on visitors?

Segmentation by organic search Segmentation by lifecycle stage Segmentation by paid campaign Segmentation by buyer persona Download Hubspot Contextual Marketing Certification Exam Answers (PDF)

HubSpot Contextual Marketing Certification

You are evaluating the bounce rate of your overall website traffic and find that users with a social media referral source have a higher bounce rate. Which user experience principle will help to keep social media visitors engaged on your website?

Knowledge GlassComments Off on You are evaluating the bounce rate of your overall website traffic and find that users with a social media referral source have a higher bounce rate. Which user experience principle will help to keep social media visitors engaged on your website?

Show more images in your content. Send the users to a more relevant page. Show a shorter form of your content. Use two smart rules. Download Hubspot Contextual Marketing Certification Exam Answers (PDF)

HubSpot Contextual Marketing Certification

An automated email that you send has a high click-through rate, but the landing page that it promotes has a low conversion rate. Which element would benefit most from contextual marketing?

Knowledge GlassComments Off on An automated email that you send has a high click-through rate, but the landing page that it promotes has a low conversion rate. Which element would benefit most from contextual marketing?

A personalized subject line in the email. A smart CTA in the email to show different wording to visitors. A smart form on the landing page to ask different questions of visitors who come from the email. A personalization token on the landing page that displays the first name of visitors who come from the […]