Company targeting, which allows you to serve ads to the people who work for a specific company you choose. Variable targeting, which allows ads to be served to a subset of users on specified dates for a set ad price. Device targeting, which allows you to serve your ads to users on desktops, smartphones, and […]
Author: Knowledge Glass
Which two statements are true about how you can use targeting options to optimize a Google Ads campaign? (Choose two.)
Device targeting allows you to reach customers on any device: desktops, tablets, and smartphones. Occupancy targeting allows advertisers to serve ads to households with a specific number of occupants. Employment targeting allows you to serve your ads only to those people who work in a specified field. Location targeting allows your ads to be served […]
Which type of automated bidding strategy is target cost-per-acquisition (CPA)?
Consideration-focused bidding Conversion-focused bidding Awareness-based bidding Revenue-focused bidding Download Google Ads Display Certification Exam Answers (PDF)
Which type of automated bidding strategy is Target return on ad spend (ROAS)?
Conversion-focused bidding Revenue-focused bidding Consideration-focused bidding Awareness-based bidding Download Google Ads Display Certification Exam Answers (PDF)
While managing a successful Google Ads campaign, why would you choose automated bidding instead of manual bidding?
Because bid automation is a standard capability in the market that allows a lesser degree of precision, based on the conversion opportunity of each auction Because given the dynamic nature of Google’s auctions, the appropriate bid can often be a moving target that is challenging to reach at scale when using manual bidding Because users […]
Why does automating your bid versus using manual bidding contribute to a successful Google Ads campaign?
User intent and likelihood to complete valuable actions for your business do not vary based on location, time, or device. The appropriate bid can often be a static target that is challenging to reach. If you do not bid efficiently, you could miss valuable conversions. The customer journey has become more complex and therefore bids […]
Why is using the performance targets feature after utilizing the Performance Planner recommended?
This practice allows you to receive detailed insights from Google Analytics with regards to how website behavior is impacted after applying Performance planner recommendations. This practice allows you to monitor targets set in the Performance Planner and to receive alerts and recommendations when a campaign is not on track. This practice allows you to ensure […]
Why should campaigns with different marketing objectives be separated into different Performance Planner plans?
So that spend is not reallocated between two different marketing objectives To avoid any potential keyword duplicates between different marketing objectives So that seasonal trends can be better identified for each individual marketing objective To prevent campaigns from becoming “Limited by Budget” Download Google Ads Display Certification Exam Answers (PDF)
Why should your business use Performance Planner?
It validates budgets against other vendors in the same market. It is the only ad budgeting software on the market. It makes recommendations that are validated using machine learning. It helps businesses determine a go-to-market strategy. Download Google Ads Display Certification Exam Answers (PDF)
You can leverage Google Ads’ automated bidding strategy to help get the most from your advertising budget. What are two benefits of using automated bidding? (Choose two.)
Manual control Machine learning Bidding suggestions Sitelink extensions Auction-time bidding Download Google Ads Display Certification Exam Answers (PDF)