Keyword examples Example placements Budget amount Creative assets Interest categories Download Google Ads Display Certification Exam Answers (PDF)
Author: Knowledge Glass
Ken sees a high level of success from his Display campaigns, and wants to take performance to the next level with the help of Dynamic remarketing. How can Dynamic remarketing benefit him?
It will show exact products to potential customers that have previously seen them on his website. It will help him display new products to previous visitors who viewed, but did not purchase, a product he sells. It will connect with users based on their demonstrated in-market behavior and purchase intent. It will reach audiences based on their […]
Kevin is determining which Google Display Ads format to use, and choosing between efficiency and control. Match the ad he’s creating to the appropriate ad format option.
Responsive Display Ads Uploaded image ads Efficiency (1) Control (2) Download Google Ads Display Certification Exam Answers (PDF)
Kim is seeing significant performance from her Google Display remarketing campaign, and wants to expand upon it. Which targeting option should she choose to accomplish this?
In-Market audiences Demographic targeting Custom Intent audiences Similar Audiences Download Google Ads Display Certification Exam Answers (PDF)
Lauren has chosen “Influence consideration” as the marketing objective in her Google Display Ads campaign. Which two targeting options are a good fit for Lauren’s campaign? (Choose two.)
Demographic targeting Dynamic remarketing Custom Affinity Audiences Custom Intent audiences Similar Audiences Download Google Ads Display Certification Exam Answers (PDF)
Loretta is the advertising director for a large meal-kit company. She’s setting up a Google Display Campaign to identify and engage with large audiences in order to extend their market reach. Which statement most accurately describes the reach a Google Display Campaign can provide Loretta?
It allows her to reach over 90% of local internet users across thousands of apps and websites. It allows her to reach over 75% of regional internet users across thousands of apps and websites. It allows her to reach over 75% of national internet users across millions of apps and websites. It allows her to […]
Lucy is creating a new Display campaign with the goal of building awareness. Which two targeting options might be suitable for her to use? (Choose two.)
Demographic targeting Custom Intent audiences In-Market audiences Standard remarketing Affinity audiences Download Google Ads Display Certification Exam Answers (PDF)
Mandy has a large art-supply company that sells through both her brick-and-mortar store and online. She wants to increase the awareness of her brand and drive higher sales. How can Google Display Ads help Mandy achieve her business objectives?
It places Mandy’s ads against the most relevant content by using best-in-class intent signals. It makes it possible for her customers to purchase art supplies directly from within her ads. It allows Mandy’s ads to appear above a Google Search result to people who are searching for art supplies. Its Google Display Ads measurable performance […]
Maria has been told that she should use the Performance Planner on a monthly basis. Why should she do so?
To check for status issues To review new keyword opportunities To react to ever-changing external factors To analyze demographic performance Download Google Ads Display Certification Exam Answers (PDF)
Marie is a marketer trying to maximize specific user actions after the click. Which automated bidding strategy should she use to accomplish this?
Retention-focused bidding Consideration-focused bidding Conversion-focused bidding Awareness-based bidding Download Google Ads Display Certification Exam Answers (PDF)