Target cost-per-lead (tCPL) Target cost-per-view (eCPV) Target cost-per-click (CPC) Target-cost-per-acquisition (tCPA) Download Google Ads Video Certification Exam Answers (PDF)
Author: Knowledge Glass
Which data can you uncover by running a creative experiment using Brand Lift?
Each ad’s impact on brand awareness, consideration, and ad recall Customized delivery options, special placements, and ad values Notes on each ad’s deficiencies and variants produced from results Every ad’s conversion value, its rank among others, and drop rates Download Google Ads Video Certification Exam Answers (PDF)
Which elements are used to build a Custom Affinity audience?
Calculations, returns, website SSL, and app store visits Preferences, visits, website FTP, and total app updates App downloads, tours, website LAN, and app user permissions Keywords, places, website URLs, and app downloads Download Google Ads Video Certification Exam Answers (PDF)
Which is a key benefit of bumper ads? (Duplicate 1)
They provide accurate signals. They deliver maximum reach. They produce detailed demographics. They create accurate customer match. Download Google Ads Video Certification Exam Answers (PDF)
Which is a key benefit of bumper ads? (Duplicate 2)
They provide highly accurate real-time data. They deliver comparable brand impact to TrueView for advertisers. They can be purchased by CPD or CP.C They’re most successful with computer-based viewers. Download Google Ads Video Certification Exam Answers (PDF)
Which is a key benefit of TrueView discovery?
It optimizes delivery to users who are most likely to buy. It drives users to click a link or take action on an ad. It helps advertisers maximize views. It reaches users scrolling down the YouTube home page. Download Google Ads Video Certification Exam Answers (PDF)
Which is a tip Google recommends to create an effective bumper ad?
Leave the audio out of your ad. Shorten an existing YouTube ad. Include all your ideas in one ad. Focus on a single, simple purpose. Download Google Ads Video Certification Exam Answers (PDF)
Which marketer would be an ideal client for TrueView for action?
A marketer who wants to use custom intent audiences to deliver a customizable and consistent call-to-action, driving clicks and website actions. A business that wants to ensure brand impact and leverage the power of video by using Target Outranking Share bidding. A company that uses Target ROAS (return on ad spend) bidding and wants to make sure […]
Which of YouTube’s ad formats target high-intent audiences at key moments of making a buying decision, and help them make the purchase?
TrueView discovery ads TrueView for reach ads TrueView outstream ads TrueView for action ads Download Google Ads Video Certification Exam Answers (PDF)
Which of YouTube’s awareness ad formats can use the CPD bidding approach?
TrueView for reach Bumper ads Masthead Outstream video Download Google Ads Video Certification Exam Answers (PDF)