At which stage of the Buyer’s Journey is a user most likely to be if she is spending time on your products page?

What kind of users do you want to recruit for usability testing?

Employees only. They understand your content so you won’t have to waste time explaining the content during the usability test. Customers only. If you know what they like, you can make the best experience for everyone. Non-customers that have visited your website before. This user segment is the most important since they are near the […]

Why is a content audit useful?

It shows you how many conversions you’re getting. It shows you how qualified your leads are. It shows you where the holes in your content are. It shows you how authoritative your site is Download Hubspot Contextual Marketing Certification Exam Answers (PDF)

True or false? “Other campaigns” is a segmentation option used to manually segment contacts.

True False Download Hubspot Contextual Marketing Certification Exam Answers (PDF)