To compare the efficacy of their ad text creative with that of other ads, identifying opportunities for enhancements. To find how close their campaign is from being optimized for performance to its full potential. To judge the popularity of their website compared to others, helping them better understand their market share. To understand the network […]
To allow the Google Ads system to anticipate what content is present on the landing page To match an appropriate landing page with the search term that triggered the ad To give users an idea of the content they’ll see upon clicking the ad To give users more options over which landing page they want […]
When an account is white-listed for them. When Google predicts they’ll improve ad performance. When an automated extension campaign is created. When an advertiser manually opts in to receive them. Download Google Ads Search Certification Exam Answers (PDF)