True or false? Artificial intelligence is technology that executes tasks based on if-then statements.

When creating a blog title, why do the number of characters in the title matter?

It doesn’t matter as long as the title is descriptive. It matters because you should only be including one primary keyword within your title. It matters if the blog post will be shared on Twitter since this social media channel only allows 140 characters. It matters because search engines show a limited amount of characters, […]

Fill in the blank: In order to determine when you should deliver certain content to your audience, you need to understand _____.

Your martech stack The buyer’s journey How social media platforms work How to publish blog content Download HubSpot Inbound Marketing Certification Exam Answers (PDF)

What’s the difference between single source attribution and multi-touch attribution models?

There is no difference between single source attribution and multi-touch attribution models. Single source attribution models assign each contributing channel a slice of credit for the final conversion, while multi-touch attribution models only give credit to the channel most responsible for the final conversion. Single source attribution models assign credit to one touch point along […]