True or false? Artificial intelligence is technology that executes tasks based on if-then statements.

Leveraging the data that’s already accessible to you is a part of which step of implementing behavioral marketing and customer segmentation?

Define the interactions you want to track. Implement tracking. Analyze and report how people are behaving on your website. Use this information to segment your contacts. Download HubSpot Inbound Marketing Certification Exam Answers (PDF)

Passing on a group of customers directly to the sales team is an example of an action you can take in which step of implementing behavioral marketing and customer segmentation?

Implement tracking. Analyze and report how people are behaving on your website.​ Use this information to segment your contacts. Use your segmentation to nurture. Download HubSpot Inbound Marketing Certification Exam Answers (PDF)

Cobbling together software parts that do not all use the same database increases the risk of what?

Marketing automation AI Clean data Dirty data Download HubSpot Inbound Marketing Certification Exam Answers (PDF)