True or false? Artificial intelligence is technology that executes tasks based on if-then statements.

Checking for statistical significance when testing a new marketing channel ensures:

You developed a strong hypothesis. You’ve chosen the correct KPIs. You achieve similar results next time. Your hypothesis is correct. Download HubSpot Inbound Marketing Certification Exam Answers (PDF)

Fill in the blank. An effective behavioral marketing and segmentation strategy is built on a foundation of good ________.

Data Cookies Buyer personas Funnel reports Download HubSpot Inbound Marketing Certification Exam Answers (PDF)

What are some ways you can deliver personalized experiences to your visitors? Select all that apply.

Tailored Recommendations Email Blasts Dynamic Content Pillar Pages Download HubSpot Inbound Marketing Certification Exam Answers (PDF)