True or false? Artificial intelligence is technology that executes tasks based on if-then statements.

All of the following elements will help readers easily digest the content of a blog post EXCEPT:

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True or false: Statistical significance is an optional part of A/B testing.

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What’s the difference between single source attribution and multi-touch attribution models?

There is no difference between single source attribution and multi-touch attribution models. Single source attribution models assign each contributing channel a slice of credit for the final conversion, while multi-touch attribution models only give credit to the channel most responsible for the final conversion. Single source attribution models assign credit to one touch point along […]