If you’re trying to improve customer lifetime value, which phase should you focus on in your marketing flywheel?

True or false? People are protective of their privacy and do not want their experiences to be highly personalized.

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How does the full path attribution model calculate credit?

Equal credit is assigned to all interactions that occurred before the conversion. 22.5% of credit to the first interaction, the interaction that created the contact, the interaction that created the deal, and to the interaction that closed the deal. The final 10% is assigned to the remaining interactions evenly. More credit is given to interactions […]

True or false: Statistical significance is an optional part of A/B testing.

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