Fill in the blank. As an inbound marketer, you don’t just want your touchpoints to be efficient, you want them to be __________.

True or False? The most effective way to initiate a buyer persona interview request is through a phone call.

True False Download HubSpot Inbound Marketing Certification Exam Answers (PDF)

Which of the following is an example of someone in the awareness stage of their buyer’s journey?

Dog-owner Dia struggles to handle their dog while walking because it whines and barks whenever another dog approaches. Dia wants their dog to stop this behavior, but isn’t sure why their dog is behaving this way. Dia watches a few YouTube videos and learns their dog is suffering from anxiety. Dia gives the dog anti-anxiety […]

Which of the following is NOT a benefit of having a social media strategy?

Social media helps you expand your other marketing efforts Social media helps you attract buyers Social media helps you send better emails Social media is a key driver for word-of-mouth marketing Download HubSpot Inbound Marketing Certification Exam Answers (PDF)