- True
- False
The correct answer is:
- True
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What is one of the changes happening in the field of digital advertising with respect to third-party cookies?
More browsers are supporting third-party cookies. Major browsers are phasing out or blocking third-party cookies by default. Third-party cookies are being used more frequently for essential website functionality. There is an increasing reliance on third-party cookies for digital advertising. The correct answer is: Major browsers are phasing out or blocking third-party cookies by default.
What is one of the potential benefits of using second-party data in advertising?
It can give a new perspective on customers. It allows tracking user behavior across different websites. It provides data without the need for customer involvement. It helps target based on location. The correct answer is: It can give a new perspective on customers.
As the new social media strategist for a small American tech startup, you are tasked with expanding the company’s user base to Europe and Asia. You suggest to your manager that you want to use geotargeted ads on Meta and LinkedIn. You explain that this strategy would entail which of the following?
Translating all existing ads into every European and Asian language to cater to a diverse audience Running ads only during business hours in the target geographies to ensure maximum visibility Increasing the frequency of ads across all platforms and regions to boost visibility Implementing a feature that allows you to target your ads to users […]