True or false? AI can be used to generate content and create platform-specific messages and images in your brand voice.

Which of the following is an unethical use of social media automation and AI tools?

Scheduling posts Monitoring brand mentions Analyzing sentiment of social media posts Buying followers Buying followers The correct answer is: Buying followers.  

When hiring a social media agency, what is one of the important questions you should ask?

How many followers do they have on social media? Do they work in the office or remotely? Do they have experience in your industry or with a similar business? Are they willing to work for free initially? The correct answer is: Do they have experience in your industry or with a similar business?  

In the context of digital marketing, what is zero-party data?

Data collected by third-party companies Data gathered through cookies while a user visits a website Data voluntarily shared by a customer with a brand Information you didn’t collect yourself, but are using secondhand The correct answer is: Data voluntarily shared by a customer with a brand.