True or false? AI can be used to generate content and create platform-specific messages and images in your brand voice.

Select all that apply. What are some of the new ways that marketers will need to adapt in a future without third-party cookies?

Focus on first-party and second-party cookie data Increase the usage of third-party cookies Use AI and machine learning Use non-digital forms of advertising The correct answer is: Use AI and machine learning Use non-digital forms of advertising  

What does Meta’s Conversions API aim to do?

It connects marketing data directly with the Meta platform. It helps optimize ad targeting. It decreases cost-per-action. It measures results across Meta platforms. All of the above. The correct answer is: All of the above.  

What is a potential benefit of keeping social media management in-house?

It requires less financial commitment. It allows for more personalized communication with customers and prospects via social platforms. It doesn’t require any expertise in the field. All tasks can be delegated to internal teams. The correct answer is: It allows for more personalized communication with customers and prospects via social platforms.