You open a connect call with an inbound lead with the following sound bite: “Hello, this is Samantha from Inbound Pros. The reason I’m calling is that I got a note that you downloaded an ebook on content marketing from our website this morning. Does that ring a bell? I was calling to follow up and see how I might be of assistance.” What should you do next?
Based on what they downloaded, offer another content offer. Start a dialogue and ask what they were looking for help with when they downloaded your ebook. Reference their job title on LinkedIn and explain how your organization can solve their goals. Try to schedule the exploratory meeting. Download HubSpot Solutions Partner Certification Exam Answers (PDF)
During the exploratory call, you ask the prospect, “Have you considered doing more of what you’re already doing today as a way of reaching your goals?” What are you trying to uncover with this question?
The prospect’s cost of inaction The prospect’s need The prospect’s timing The prospect’s plan Download HubSpot Solutions Partner Certification Exam Answers (PDF)
True or false? When running a solution design and planning call, you should develop at least one plan for each inbound target: visitors, leads, and customers.
True False Download HubSpot Solutions Partner Certification Exam Answers (PDF)