A playbook can include all of the following EXCEPT:

How has the internet changed the relationship between buyers and sellers?

Customers have more options for sharing their opinions of your company with other prospective buyers. Prospective buyers have more access to information about your company and products. Sellers can better leverage the voices of happy customers to resolve the concerns of potential buyers. All of the above Download HubSpot Sales Software Certification Exam Answers (PDF)

Which of the following is NOT a type of task in HubSpot CRM?

Follow up Call Email To-do Download HubSpot Sales Software Certification Exam Answers (PDF)

Email templates use personalization tokens to pull information from CRM properties into your emails, but you should also leave room to personalize every email you send. Why?

To provide more value to your prospect To include relevant details from other conversations you’ve had To make sure the email addresses the recipient’s specific needs all of the above Download HubSpot Sales Software Certification Exam Answers (PDF)