A playbook can include all of the following EXCEPT:

True or false? You should customize an email template every time you send it out.

Personalization tokens are just placeholders that need to be manually replaced. The template is a starting point, but every email you send should be customized for the contact you’re sending it to. The point of email templates is to save you the trouble of customizing individual emails. Some emails might need additional customization, but a […]

True or false? Changing the properties listed on one contact record will change the way properties are listed on every contact property you view.

True False Download HubSpot Sales Software Certification Exam Answers (PDF)

How do chatbots qualify leads?

By routing website visitors to the first available sales rep By using a machine learning algorithm to rank your contacts based on the information contained in their contact properties By asking website visitors a series of questions and taking different actions based on their answers By calling the phone numbers stored in your contact records […]