It evaluates a customer’s long-term marketing value to provide a more accurate view of performance. It provides an analysis that shows the impact of marketing on a brand’s sales. It determines the impact of a specific variable on control and treatment groups. It uses conversion data to calculate the contribution of each interaction across the […]
Optimization score Attribution score Recommendation score Quality score The correct answer is: Optimization score
Changes to ads Changes to default browser Changes in competition or seasonality Changes to attribution model Changes to discrepancy model The correct answer is: Changes to ads Changes in competition or seasonality Changes to attribution model