Google Ads Display Certification Answers

A company that produces sporting equipment for senior citizens would like to use Google Display ads to reach new customers. Their product line gears toward people, with or without an identified interest in sports, over the age of 65. Which option can best help them reach these users?

Knowledge GlassComments Off on A company that produces sporting equipment for senior citizens would like to use Google Display ads to reach new customers. Their product line gears toward people, with or without an identified interest in sports, over the age of 65. Which option can best help them reach these users?
  • Demographic Audiences
  • In-Market Audiences
  • Affinity Audiences
  • Dynamic Remarketing

Download Google Ads Display Certification Exam Answers (PDF)

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Google Ads Display Certification Answers

Emmy is the marketing director of a large marketing team, looking to reach an audience at scale through Smart Display campaigns. How might Smart Display campaign reporting help Emmy?

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In addition to standard Google Ads reporting, it provides reports that facilitate broad, strategic ad management. Its summary report provides executive summaries of total cost and bidding. It provides “recommended insights,” which are focused on Topic Targeting. Its reporting functionality includes exclusive placement reports designed for high-level advertising strategies. Download Google Ads Display Certification Exam Answers (PDF)
Google Ads Display Certification Answers

Why should campaigns with different marketing objectives be separated into different Performance Planner plans?

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So that spend is not reallocated between two different marketing objectives To avoid any potential keyword duplicates between different marketing objectives So that seasonal trends can be better identified for each individual marketing objective To prevent campaigns from becoming “Limited by Budget” Download Google Ads Display Certification Exam Answers (PDF)
Google Ads Display Certification Answers

Marie is a marketer trying to maximize specific user actions after the click. Which automated bidding strategy should she use to accomplish this?

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Retention-focused bidding Consideration-focused bidding Conversion-focused bidding Awareness-based bidding Download Google Ads Display Certification Exam Answers (PDF)