True Or False? A Buyer’s Journey Is Ever-Evolving. You Should Make Updates As You Learn More About Your Buyer Persona.

Your Boss Asks You To Report On How Your Content Campaign Has Contributed To His Lead Generation Goals. What Metric Do You Report On To Demonstrate Its Contribution?

Total leads generated from your campaign Increase of brand awareness Returning blog subscribers generated from your campaign Social engagements Download HubSpot Content Marketing Certification Exam Answers (PDF)

True Or False? You Should Only Include A Call-To-Action On A Blog Post Once The Offer Is Launched.

True, if you don’t have a relevant call-to-action, then leave blank. True, once you publish a blog post, it’s not a best practice to update calls-to-action over time. False, always provide a next step, even if it’s to sign up for email updates. False, adding a relevant call-to-action to a blog post will improve your SEO efforts. Download HubSpot Content Marketing […]

When Republishing Your Content, How Can You Make Sure The Republished Post Stands Out In Contrast To Your Original Post In Search Engine Result Listings?

Update the headline Use a new author Add sub-headings to each section All of the above Download HubSpot Content Marketing Certification Exam Answers (PDF)