Fill In The Blank: __________ Is When You Think Of An Idea Out Of Nowhere.

True Or False? When Possible, You Should Try And Use Extensive Vocabulary In Your Writing.

True, extensive vocabulary makes you appear more credible and confident. True, people make purchasing decisions based on if you look smarter than your competitors. False, extensive vocabulary makes you appear less credible and confident. False, extensive vocabulary takes up too much space on a page. Download HubSpot Content Marketing Certification Exam Answers (PDF)

When Examining Your Attribution Report, You Notice 85% Of Your Leads That Have Closed Into Customers Have Downloaded Your Introductory Ebook, But Your Sales Team Is Only Closing 1% Of Leads From Social Sources. How Do You Support Your Sales Team To Close More Leads From Social Into Customers?

Ensure all leads from social sources are nurtured with the introductory ebook before speaking to sales. Devote more time to posting blogs on Facebook. Direct further resources for paid advertising on Twitter to spread your influence to additional channels. Connect with your sales team to coach them on their disconnect in closing the leads. Download […]

True Or False? You Should Only Include A Call-To-Action On A Blog Post Once The Offer Is Launched.

True, if you don’t have a relevant call-to-action, then leave blank. True, once you publish a blog post, it’s not a best practice to update calls-to-action over time. False, always provide a next step, even if it’s to sign up for email updates. False, adding a relevant call-to-action to a blog post will improve your SEO efforts. Download HubSpot Content Marketing […]