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You’re The Marketing Director For A Global Financial Company. The Holidays Are Approaching And Your Boss Wants To Improve The Company’s Bottom Line By 7%. You Host A Team Meeting Where The Goal Is To Identify Opportunities To Test, Then Assign Tasks To Team Members To Start Implementing Right Away. Is This Approach Correct?
Yes, the entire team is present and participating. Yes, but make sure to assign the test to the appropriate team members. No, ideation and implementation should be done in separate meetings. No, you need approval from your boss before running a series of tests. Download HubSpot Content Marketing Certification Exam Answers (PDF)
You’re In A Brainstorming Session With Your Co-Workers. You Come Up With Five Topics For Your Ebook, Your Colleague Says That’s All You Need. How Should You Respond?
“Yes, there’s no reason to keep going if we have enough topics for our ebook.” “Yes, we can always identify more later if we need them.” “No, we should have at least ten supporting topics for every ebook we want to create.” “No, we should make a list of as many supporting topics as we […]