Siona needs to make sure her ads are getting a minimum number of impressions on the top of the page. What type of automated bidding strategy is Siona using?

You’re a marketing executive at a clean energy company and have been asked to come up with your company’s online advertising budget on a monthly basis. You decide to leverage Google Ads’ Performance Planner to help you achieve your aims. What are two benefits you’ll get from Performance Planner? Select 2 Correct Responses

A way to identify operational budget to reallocate to marketing Its integration with other budgeting software, such as QuickBooks Its forecasting that is driven by billions of weekly Google searches Its reliance on machine learning for forecasting purposes The correct answer is: Its forecasting that is driven by billions of weekly Google searches Its reliance […]

You’re trying to improve an ad’s perceived quality so it performs better during an ad auction. What change would have the least-positive impact to an ad’s quality?

Creating ads that pertain to the keywords. Raising the bid amount. Creating ads likely to get clicks. Having a clear and simple landing page. Download Google Ads Search Certification Exam Answers (PDF)

Which of these three solutions will let you develop strong conversion measurement foundations when implementing value-based bidding? Select 3 Correct Responses

Broad match Enhanced conversions Global site-wide tagging Consent mode Smart Bidding The correct answer is: Enhanced conversions Global site-wide tagging Consent mode