Google Ads Video Answers

Mina owns a high-end fashion boutique and has seen success with YouTube advertising over the past year. She’s uncertain which type of bidding she should choose for her TrueView for action campaign. She has a year’s worth of conversion data, but she’s not comfortable with that cost-per-acquisition. Which bidding type would be best in this scenario?

January 28, 2021Knowledge GlassComments Off on Mina owns a high-end fashion boutique and has seen success with YouTube advertising over the past year. She’s uncertain which type of bidding she should choose for her TrueView for action campaign. She has a year’s worth of conversion data, but she’s not comfortable with that cost-per-acquisition. Which bidding type would be best in this scenario?

Target conversion share
Min cost-per-conversion
Target cost-per-conversion
Max Conversions

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Google Ads Video Answers

How does an advertiser benefit from using Google Trends?

April 6, 2020April 6, 2020Knowledge Glass

Google Trends can plan an ad campaign by trendspotting and nowcasting. Google Trends can browse case studies showing how past ad campaigns have succeeded. Google Trends can discover the top questions their target audience is asking. Google Trends can validate an idea by asking the audience directly. Download Google Ads Video Certification Exam Answers (PDF)

Google Ads Video Answers

Match the YouTube customer with the Google Audience Signal type that helps advertisers connect with that customer. (Duplicate 3)

April 6, 2020Knowledge Glass

People who read reviews on car stereos People who frequently go on cruises People who have recently retired People who answer forum questions about horses Custom Affinity audiences (4) In-Market audiences (1) Consumer Patterns (2) Life Event (3) Download Google Ads Video Certification Exam Answers (PDF)

Google Ads Video Answers