Which storytelling framework would be best suited to showcase the company’s history, mission, and vision?

According to Lately’s Kate Bradley Chernis, where should you start when thinking about the structure of a story?

The end The beginning The middle Anywhere, as it doesn’t really matter The correct answer is: The end.  

A company has recently launched a new product and is curious about public sentiment. They’ve received a significant amount of social media comments about the product. Which of the following strategies would be the most effective way to better understand general public perception?

Adding each comment into a spreadsheet to evaluate the sentiment Ignoring the comments as they don’t provide substantial data Using an AI tool to analyze the sentiment of posts and comments Responding to each comment asking for clarification on sentiment The correct answer is: Using an AI tool to analyze the sentiment of posts and […]

As a digital marketing manager, you’re in a meeting discussing user data and privacy on your company’s website. A colleague voices concern that first-party cookies are often seen as non-essential and a breach of privacy. How do you respond?

Clarify that first-party cookies, while they do collect user data, are essential for a functional, personalized user experience and are generally seen as more privacy-friendly than third-party cookies. Suggest a strategy to enhance user trust, advocating for a complete halt on using cookies of any kind and emphasizing the promise of user privacy over website […]