Which storytelling framework would be best suited to showcase the company’s history, mission, and vision?

Fill in the blank: In short-form video, editing styles should vary depending on the _________.

video length intended audience music selection platform The correct answer is: platform.  

You’re the new social media manager at a start-up company. During your first strategy meeting, an enthusiastic team member suggests choosing the platform for your social media community because it’s the most popular. How do you respond?

Agree, emphasizing the importance of aligning with popular trends and starting on a platform with the largest audience base. Disagree, proposing to choose a platform with the least competition instead. Suggest a balanced approach, considering both popularity and relevance to your target audience. Insist on using the newest, least established platform to be ahead of […]

A company has recently launched a new product and is curious about public sentiment. They’ve received a significant amount of social media comments about the product. Which of the following strategies would be the most effective way to better understand general public perception?

Adding each comment into a spreadsheet to evaluate the sentiment Ignoring the comments as they don’t provide substantial data Using an AI tool to analyze the sentiment of posts and comments Responding to each comment asking for clarification on sentiment The correct answer is: Using an AI tool to analyze the sentiment of posts and […]