Google Ads Search Certification Answers

Based on analysis of their marketing data, a web development business has determined that the highest-value customers reach out via an interest form on their website. The firm wants more potential customers to submit this form. What’s the right campaign objective for this business’s goals?

Sara TaylorComments Off on Based on analysis of their marketing data, a web development business has determined that the highest-value customers reach out via an interest form on their website. The firm wants more potential customers to submit this form. What’s the right campaign objective for this business’s goals?
  • Brand awareness and reach
  • Website traffic
  • Leads
  • Product and brand consideration

The correct answer is:

  • Leads.

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Google Ads Search Certification Answers

Which searches can an ad show for broad match keyword “home furnace repair?” Select 2 Correct Responses

Sara Taylor

homes for sale replace home furnace house furnace replacement new homes for sale The correct answer is: replace home furnace house furnace replacement
Google Ads Search Certification Answers

How is using non-last-click attribution conversions useful for Performance Planner forecasts?

Knowledge Glass

To allocate budgets that drive incremental conversions To take advantage of seasonal trends throughout the year To find growth opportunities regarding device targeting To identify the most profitable location targeting Download Google Ads Search Certification Exam Answers (PDF)
Google Ads Search Certification Answers

Karen has evaluated her Google Search Ads campaign’s optimization score after noticing that the campaign’s performance had slipped. The score is much lower than it was a month ago. She accepts an optimization recommendation from the available list. What will happen to her campaign’s optimization score?

Knowledge Glass

It will gradually improve by the end of the week. It will improve the the end of the day. It will improve upon acceptance. It will improve by the end of the month. Download Google Ads Search Certification Exam Answers (PDF)