- A marketer would use lead.
- A marketer would use purchase.
- A marketer would use app installs.
- A marketer would use pageview.
The correct answer is:
- A marketer would use lead.
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If you want to know how well your Google Ads account will perform, what estimate should you use?
You should use optimization score. You should use recommendation score. You should use attribution score. You should use quality score. The correct answer is: You should use optimization score.
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How would a digital marketing consultant describe the Google tag to a new advertiser?
It’s a tag snippet for Google Shopping that’s needed for tracking. It’s a JavaScript framework, also known as gtag.js. It will replace Tag Manager, which has less accurate data. It’s used to deploy and modify both Google and third-party tags. The correct answer is: It’s a tag snippet for Google Shopping that’s needed for tracking.