Besides attribution, what’s another method used to analyze the return on investment (ROI) for media?

If you want to know the duration between a user’s first exposure and their subsequent conversion, what report do you need?

You need the navigation report. You need the seasonality report. You need the time lag report. You need the change history report. The correct answer is: You need the time lag report.

For what reason might an advertiser opt to use enhanced conversions for leads?

Because enhanced conversions for leads can improve the measurement of online conversions. Because enhanced conversions for leads can use third-party data to improve their offline lead measurement. Because enhanced conversions for leads can track sales that happen off a website from website leads. Because enhanced conversions for leads can track sales and events that happen […]

Advertisers can benefit from the power of Google’s AI in what way?

Google’s AI replaces the need for analytics solutions. Google’s AI can minimize marketing insights. Google’s AI reduces the volume of search conversions. Google’s AI can optimize performance in real time. The correct answer is: Google’s AI can optimize performance in real time.