Besides attribution, what’s another method used to analyze the return on investment (ROI) for media?

What does it mean when ad campaigns are optimized by Google’s AI?

They use AI and machine learning technology to predict what will achieve the best conversion outcomes to optimize bidding, creative, etc. They use basic tasks, then software, to automate those tasks, and the process has all the necessary data. They use rules-based attribution and software to achieve desired AI-friendly outcomes to influence the process and […]

To learn how often an ad click or other ad interaction leads to a conversion, on average, what metric would you use?

You’d use conversion value-per-click. You’d use conversion value-per-cost. You’d use conversion rate. You’d use cost-per-conversion. The correct answer is: You’d use conversion rate.

To set up conversion tracking, what should you do first?

First, add a conversion tracking tag to your website or app after modifying it in Google Ads. First, modify the tag for your website or app after requesting it from your web administrator. First, set up a conversion action in Google Ads to measure what you consider to be valuable consumer actions. First, request a […]