You want to advertise your website with Google Ads, and you’re thinking of using one of Google’s Smart Bidding strategies. Which of the following is a Smart Bidding strategy?

You imported Google Analytics conversions to Google Ads. What’s a benefit of that action?

Letting first-party data be sent from websites Linking accounts in Google Analytics without auto-tagging Providing Google Ads access to data that helps optimize bids Viewing historical data from before the import The correct answer is: Providing Google Ads access to data that helps optimize bids

What report can help show the duration between a user’s first exposure and their subsequent conversion?

The navigation report The seasonality report The time lag report The change history report The correct answer is: The time lag report

How does the Maximize Conversions bidding strategy work?

It uses machine learning to capture as many conversions as possible within a daily budget. It aims to achieve an average return on ad spend (ROAS) equal to a desired target. It automatically limits conversions that don’t align with a desired bidding strategy. It’s the safest bidding strategy for all business types to optimize their […]