Google Ads Display Certification Answers

Olivia manages an online store that sells musical instruments. She’ll soon host a jazz event and wants to create awareness around it, especially within the community of jazz enthusiasts. Which targeting option should Olivia choose in order to achieve her marketing goal?

Knowledge GlassComments Off on Olivia manages an online store that sells musical instruments. She’ll soon host a jazz event and wants to create awareness around it, especially within the community of jazz enthusiasts. Which targeting option should Olivia choose in order to achieve her marketing goal?
  • Affinity audiences
  • Similar Audiences
  • Dynamic remarketing
  • Demographic targeting

Download Google Ads Display Certification Exam Answers (PDF)

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Google Ads Display Certification Answers

While managing a successful Google Ads campaign, why would you choose automated bidding instead of manual bidding?

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Because bid automation is a standard capability in the market that allows a lesser degree of precision, based on the conversion opportunity of each auction Because given the dynamic nature of Google’s auctions, the appropriate bid can often be a moving target that is challenging to reach at scale when using manual bidding Because users […]
Google Ads Display Certification Answers

Lauren has chosen “Influence consideration” as the marketing objective in her Google Display Ads campaign. Which two targeting options are a good fit for Lauren’s campaign? (Choose two.)

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Demographic targeting Dynamic remarketing Custom Affinity Audiences Custom Intent audiences Similar Audiences Download Google Ads Display Certification Exam Answers (PDF)
Google Ads Display Certification Answers

How does Google Display ads grow marketing results for advertisers?

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It calculates the number of times an ad is effectively run on test websites, then shows the ad on all relevant websites. It focuses a campaign on either Gmail, TrueView, or Chrome to better isolate specific audiences. It determines a user’s primary marketing objective and enables the features that will best achieve it. It harnesses […]