Search Ads 360 Certification

You’re working with your customer to determine how to allocate their quarterly budget across each product and across each of their Search Ads 360 campaigns. Where, within Search Ads 360, should you go to help them with this task?

Sara TaylorComments Off on You’re working with your customer to determine how to allocate their quarterly budget across each product and across each of their Search Ads 360 campaigns. Where, within Search Ads 360, should you go to help them with this task?
  • Experience Hub
  • Reports
  • Overview Page
  • Performance Center

The correct answer is:

  • Performance Center

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Search Ads 360 Certification

If your client asks what the preferred window of time is for reviewing the performance of their Search Ads 360 campaign, how would you respond?

Sara Taylor

You’d say four conversion cycles. You’d say five to six conversion cycles. You’d say one conversion cycle. You’d say two to three conversion cycles. The correct answer is: You’d say two to three conversion cycles.
Search Ads 360 Certification

Your athleisure brand customer wants to know what yoga pants drive the most sales. WIthin Search Ads 360, what should they set up in a Floodlight column to get more information about their conversions before the upcoming holiday season?

Sara Taylor

Custom metrics Conversion cart data Budget bid strategies Custom variables The correct answer is: Custom metrics
Search Ads 360 Certification

Your agency client asks you to find forecasting to assess incremental opportunities for a target return on ad spend (tROAS) strategy in Search Ads 360. Where should you look?

Sara Taylor

You should look in Tools & Settings. You should look in the Campaign tab. You should look in Performance Center. You should look in the bid strategy report. The correct answer is: You should look in the bid strategy report.