Search Ads 360 Certification

You’re working with your customer to determine how to allocate their quarterly budget across each product and across each of their Search Ads 360 campaigns. Where, within Search Ads 360, should you go to help them with this task?

Sara TaylorComments Off on You’re working with your customer to determine how to allocate their quarterly budget across each product and across each of their Search Ads 360 campaigns. Where, within Search Ads 360, should you go to help them with this task?
  • Experience Hub
  • Reports
  • Overview Page
  • Performance Center

The correct answer is:

  • Performance Center

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Search Ads 360 Certification

How does Google Ads auction-time bidding differ from Search Ads 360 intraday bidding?

Sara Taylor

Google Ads auction-time bidding adjusts bids several times a day, while Search Ads 360 intraday bidding optimizes bids in real time. Google Ads auction-time bidding sets device, location, and bid adjustments, while Search Ads 360 intraday bidding overrides device, location, and bid adjustments. Google Ads auction-time bidding sets up portfolio bid strategies spanning multiple search […]
Search Ads 360 Certification

If your client asks what the preferred window of time is for reviewing the performance of their Search Ads 360 campaign, how would you respond?

Sara Taylor

You’d say four conversion cycles. You’d say five to six conversion cycles. You’d say one conversion cycle. You’d say two to three conversion cycles. The correct answer is: You’d say two to three conversion cycles.
Search Ads 360 Certification

You want to plan, budget, manage your spend, and understand your campaign’s success in Search Ads 360. What tool would you use?

Sara Taylor

You’d use Performance Center. You’d use the Overview page. You’d use App Switcher. You’d use Tools & Settings. The correct answer is: You’d use Performance Center.