- You should use lead.
- You should use pageview.
- You should use app installs.
- You should use purchase.
The correct answer is:
- You should use lead.
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Data-driven attribution works in which of the following ways?
By prioritizing specific touchpoints and applying static logic to assign a constant value to a touchpoint along a conversion path. By using country- or region-specific data to credit several consistent ad touchpoints across the Search network, specifically. By leveraging an account’s historical data to credit the most impactful ad touchpoints across Search, YouTube, and Display. […]
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Apart from conversion delay, what three additional factors influence conversion volume? Choose three.
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