Search Ads 360 Certification

Your winter sports store customer wants to change the flight date of multiple campaigns across multiple advertising platforms at the same time. What should they use in Search Ads 360?

Sara TaylorComments Off on Your winter sports store customer wants to change the flight date of multiple campaigns across multiple advertising platforms at the same time. What should they use in Search Ads 360?
  • Bulk actions
  • Edit
  • Change history
  • Sync

The correct answer is:

  • Bulk actions.

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Search Ads 360 Certification

For clients, what’s one benefit of using Google Analytics 4 (GA4) to pass data back to Search ADs 360?

Sara Taylor

It tracks performance. It automates workflows. It applies budget bid strategies. It optimizes keyword creations. The correct answer is: It automates workflows.
Search Ads 360 Certification

Your athleisure brand customer wants to know what yoga pants drive the most sales. WIthin Search Ads 360, what should they set up in a Floodlight column to get more information about their conversions before the upcoming holiday season?

Sara Taylor

Custom metrics Conversion cart data Budget bid strategies Custom variables The correct answer is: Custom metrics
Search Ads 360 Certification

If you set a target return on ad spend (tROAS) bid strategy in Search Ads 360 and discover that there’s limited consistency and minimal automation after evaluating the strategy’s progress, how might you explain what’s happening?

Sara Taylor

You started the evaluation between one to two weeks. You started the evaluation after week four. You didn’t make optimizations or adjustments post-bid strategy launch. You reviewed performance data after conversion delay cycles passed. The correct answer is: You started the evaluation between one to two weeks.