If you don’t bid efficiently, you could miss valuable conversions. The customer journey has become more complex and therefore bids should be based on general user behavior. The appropriate bid can often be a static target that’s challenging to reach. User intent and likelihood to complete valuable actions for your business don’t vary based on […]
They prevent all irrelevant traffic from clicking on your ads. They encourage users to make more informed decisions and take action. They provide advertisers with additional insights within the search term report. They generate new creative suggestions for both keywords and ads. Download Google Ads Search Certification Exam Answers (PDF)
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