Your Google Search text ad has three main components. The first is a headline, and the second is a description. What’s the third component?

How many responsive search ads does Google Ads allow?

Google Ads allows three enabled responsive search ads per ad group. If you have text that should appear in every ad, you must add the text to either Headline position 1, Headline position 2, or Description position 1 Google Ads allows five enabled responsive search ads per ad group. If you have text that should […]

Your client created their company’s first Google Search campaign for their yoga school. They launched a Google Search campaign and chose leads as their campaign marketing goal. Which results can they expect by doing this?

They could increase their email signups from potential students. They could promote videos about the mission of the studio. They could encourage consumers to join their studio. They could bring more people to the studio’s website. The correct answer is: They could encourage consumers to join their studio.  

What’s a benefit of using Smart Bidding with broad match?

Broad match with Smart Bidding uses your landing pages to determine which auctions to compete in so you’re only competing in the right auctions, at the right bid, for the right user. Broad match with Smart Bidding uses your ad group name to determine which auctions to compete in so you’re only competing in the […]