Your Email Metrics Are Your Listening Device To Refine And Improve Your Marketing Emails Over Time. What Can Your Metrics Help You Track?

Taking The Essential Pieces Of Any Email And Optimizing Each Piece To Help Drive Conversions Towards Your Set Goal Will Help You Create High-Performing Emails. What Are These Essential Pieces?

The goal of why you’re sending it and then the carefully designed components layered on top of each other The segments you’re sending to and the deliverability goals of your email The template you’re using to send your email and the footer information you’re using The segments of contacts you do not send to and […]

When Planning An Effective Lead Nurturing Campaign, What Is The First Step That You Should Take As An Inbound Professional?

Setting goals Creating content Selecting personas Identifying the timeline Measuring and improving. Download HubSpot Email Marketing Certification Exam Answers (PDF)

What Are The Two Key Actions To Look At When Optimizing Each Part Your Email?

The segment and the open The open and the click The contacts and the goal The subject line and the preview text Download HubSpot Email Marketing Certification Exam Answers (PDF)