There Are Three Types Of Metrics You Want To Analyze And Track. Two Of Them Are Individual Email Metrics And Whole Marketing Channel Metrics. What Is The Third?

What Is The Definition Of An Email Marketing Strategy?

A strategy used to market products and services and nurture relationships in a human and helpful way through the use of the email channel. A separate strategy outside of your inbound efforts that involves sending email. A strategy for sending all types of email for your business, including sales emails and administrative emails. A strategy […]

When Creating Your Overall Lead Nurturing Strategy, What Is Something You Want To Keep In Mind And Make A Part Of Your Strategy?

Treating your contacts the way you want to be treated and showing them value Contact management and segmentation Lead rotation for handoff to sales Only top-of-the-funnel contacts Download HubSpot Email Marketing Certification Exam Answers (PDF)

There Are Three Best Practices For Creating A Successful Segmentation Strategy. Two Of Them Are Having A Clean And Organized Database And Collecting The Right Information. What Is The Third?

Understanding implicit and explicit data Sending at the right time Having buyer personas Segmenting by the buyer’s journey Download HubSpot Email Marketing Certification Exam Answers (PDF)