Search Ads 360 Certification

Your customer sells beach vacation rental packages in the summer months. The pricing on their rentals changes frequently based on time of year and availability. What feature in Search Ads 360 should they use to make sure the campaign structure, targeting, and creatives are updated automatically to reflect those changes?

Sara TaylorComments Off on Your customer sells beach vacation rental packages in the summer months. The pricing on their rentals changes frequently based on time of year and availability. What feature in Search Ads 360 should they use to make sure the campaign structure, targeting, and creatives are updated automatically to reflect those changes?
  • Custom dimensions
  • Templates
  • Audience segments
  • Labels

The correct answer is:

  • Templates

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Search Ads 360 Certification

Your client is a busy florist who changes the keywords in their campaign frequently in order to reflect sales from the previous week. Along with their data-driven attribution model in Search Ads 360, what should your client use to make sure their campaigns are updated properly?

Sara Taylor

They should use custom channel groupings. They should use keyword groupings. They should use multichannel groupings. They should use automated channel groupings. The correct answer is: They should use automated channel groupings.
Search Ads 360 Certification

To share insights across multiple users and teams within your company, what Search Ads 360 platform would you use?

Sara Taylor

You’d use Looker Studio. You’d use Google Analytics 4. You’d use Report Editor. You’d use Performance Center. The correct answer is: You’d use Report Editor.
Search Ads 360 Certification

If your retail client wants to use custom dimensions in Search Ads 360 to help them make business decisions, what’s one way to do it?

Sara Taylor

By building custom reports By changing keywords By creating formula columns By writing automated rules The correct answer is: By writing automated rules