Search Ads 360 Certification

Your customer sells beach vacation rental packages in the summer months. The pricing on their rentals changes frequently based on time of year and availability. What feature in Search Ads 360 should they use to make sure the campaign structure, targeting, and creatives are updated automatically to reflect those changes?

Sara TaylorComments Off on Your customer sells beach vacation rental packages in the summer months. The pricing on their rentals changes frequently based on time of year and availability. What feature in Search Ads 360 should they use to make sure the campaign structure, targeting, and creatives are updated automatically to reflect those changes?
  • Custom dimensions
  • Templates
  • Audience segments
  • Labels

The correct answer is:

  • Templates

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Search Ads 360 Certification

You learn from your client, a national airline provider, that they’re using feed data to add structure to their Search Ads 360 templates. Your customer also tells you that competitive flight prices are one of their business goals; they want that highlighted in their campaign. Through feeds, what are their available pricing options?

Sara Taylor

They’re the price options for each route. They’re the average price for each route. They’re the highest price for each route. They’re the lowest price for each route. The correct answer is: They’re the average price for each route.
Search Ads 360 Certification

Your customer, a wellness brand, has multiple types of natural supplements for stress and anxiety. To understand how buyers convert on the different varieties of supplements, what should you set up for your customer within their Search Ads 360 account?

Sara Taylor

Budget bid strategies Data-driven attribution Conversion cart data Custom Floodlight variables The correct answer is: Custom Floodlight variables
Search Ads 360 Certification

Your premium beverage customer set a target return on ad spend (tROAS) bid strategy in Search Ads 360. They noticed that when they evaluate how the strategy is doing, there’s limited consistency and minimal automation. What might be happening?

Sara Taylor

They began the evaluation between one to two weeks. They didn’t make optimizations or adjustments post-bid strategy launch. They reviewed performance data after conversion delay cycles passed. They began the evaluation after week four. The correct answer is: They began the evaluation between one to two weeks.