If your retail client wants to use custom dimensions in Search Ads 360 to help them make business decisions, what’s one way to do it?

Your footwear apparel client wants to know when they should make optimizations to their newly launched bid strategy in their Search Ads 360 campaign. Assuming there’s no conversion delay, what would you tell them?

You’d tell them to make the optimizations during weeks two to three. You’d tell them to make the optimizations during weeks six to eight. You’d tell them to make the optimizations during week one. You’d tell them to make the optimizations during week four. The correct answer is: You’d tell them to make the optimizations […]

Within Search Ads 360, where should you look to decide how to allocate your quarterly budget across each product and across each one of your campaigns?

You should look in Experience Hub. You should look in Reports. You should look in Overview page. You should look in Performance Center. The correct answer is: You should look in Performance Center.

When setting up a bid strategy in Search Ads 360, your customer’s main business goal is to determine how long it takes a user to purchase a pair of socks after selecting an ad. What metric is important for them to follow?

Conversion delay Target return on ad spend (tROAS) Target cost-per-acquisition (tCPA) Learning period The correct answer is: Conversion delay