Search Ads 360 Certification

Your customer is considering their reports and notices that Search Ads 360 is using a previously generated basic linear attribution model to track conversions instead of the data-driven attribution model they set up last week. Why might Search Ads 360 be defaulting to the previous model?

Sara TaylorComments Off on Your customer is considering their reports and notices that Search Ads 360 is using a previously generated basic linear attribution model to track conversions instead of the data-driven attribution model they set up last week. Why might Search Ads 360 be defaulting to the previous model?
  • The number of clicks and conversions falls below the data requirements.
  • Historical data is transferring to the new model created.
  • The model was created during the bid strategies learning period.
  • There are too many keywords included in the bid strategy.

The correct answer is:

  • The number of clicks and conversions falls below the data requirements.

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