With multiple headline and description options, responsive ads can compete in more auctions for a wider range of search terms. With higher per-sale transaction returns, responsive ads increase the working budget for an advertiser’s active campaigns. With lower costs-per-click, advertisers using responsive ads can afford to be in more daily auctions. With machine learning making the decisions, responsive ads […]
Up to 15 characters in each Unlimited number of characters in each Up to 10 characters in each Up to 10 characters in one and 5 in another, for a total of 15 Download Google Ads Search Certification Exam Answers (PDF)
The appropriate bid can often be a static target that’s challenging to reach. The customer journey has become more complex and therefore bids should be based on general user behavior. If you don’t bid efficiently, you could miss valuable conversions. User intent and likelihood to complete valuable actions for your business don’t vary based on […]