Your client created their company’s first Google Search campaign for their yoga school. They launched a Google Search campaign and chose leads as their campaign marketing goal. Which results can they expect by doing this?

• They could increase their email signups from potential students.
• They could promote videos about the mission of the studio.
• They could encourage consumers to join their studio.
• They could bring more people to the studio’s website.

The correct answer is:

• They could encourage consumers to join their studio.