- Custom metrics
- Conversion cart data
- Budget bid strategies
- Custom variables
The correct answer is:
- Custom metrics
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Google Ads auction-time bidding is different from Search Ads 360 intraday bidding in which of the following ways?
While Google Ads auction-time bidding sets device, location, and bid adjustments, Search Ads 360 intraday bidding overrides device, location, and bid adjustments. While Google Ads auction-time bidding adjusts bids several times a day, Search Ads 360 intraday bidding optimizes bids in real time. While Google Ads auction-time bidding sets up portfolio bid strategies spanning multiple […]
While working with your client who designs sneakers, you learn that their main priority is brand exposure. In Search Ads 360, what brand strategy should you set up to help your client achieve that goal?
You should set up return on investment (ROI). You should set up return on ad spend (ROAS). You should set up impression share. You should set up total number of clicks. The correct answer is: You should set up impression share.
Your customer, a health and wellness organization, wants to streamline their efforts and run all Search Ads 360 ads during afternoon commutes. How can they efficiently set this up within their account?
They can use custom dimensions. They can use templates. They can use labels. They can use automated rules. The correct answer is: They can use automated rules.