Search Ads 360 Certification

Your athleisure brand customer wants to know what yoga pants drive the most sales. WIthin Search Ads 360, what should they set up in a Floodlight column to get more information about their conversions before the upcoming holiday season?

Sara TaylorComments Off on Your athleisure brand customer wants to know what yoga pants drive the most sales. WIthin Search Ads 360, what should they set up in a Floodlight column to get more information about their conversions before the upcoming holiday season?
  • Custom metrics
  • Conversion cart data
  • Budget bid strategies
  • Custom variables

The correct answer is:

  • Custom metrics

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Your customer, a gourmet pet food company, is using custom columns to determine how their new dog food is performing. What specific action in Search Ads 360 does a custom column let them access for any formula?

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Dimension Label Reporting Conversion The correct answer is: Conversion