Search Ads 360 Certification

Your athleisure brand customer wants to know what yoga pants drive the most sales. WIthin Search Ads 360, what should they set up in a Floodlight column to get more information about their conversions before the upcoming holiday season?

March 2, 2024Sara TaylorComments Off on Your athleisure brand customer wants to know what yoga pants drive the most sales. WIthin Search Ads 360, what should they set up in a Floodlight column to get more information about their conversions before the upcoming holiday season?

Custom metrics
Conversion cart data
Budget bid strategies
Custom variables

The correct answer is:

Custom metrics

Search Ads 360 Certification

What type of account do you create for reporting on search campaigns that aren’t directly supported by Search Ads 360?

March 3, 2024Sara Taylor

Submanager account Manager account Campaign account Engine track account The correct answer is: Engine track account

Search Ads 360 Certification

While working with your client who designs trendy fanny packs and travel accessories, you learn they want to evaluate performance for their Search Ads 360 bid strategies. At what level should you tell them to do that?

March 2, 2024Sara Taylor

You should tell them to evaluate at the ad group level. You should tell them to evaluate at the campaign level. You should tell them to evaluate at the keywords level. You should tell them to evaluate at the portfolio level. The correct answer is: You should tell them to evaluate at the portfolio level.

Search Ads 360 Certification

Apart from giving full credit to paid search ads, your customer wants to know where their sales are coming from. How else might they segment conversions in Search Ads 360?

March 3, 2024Sara Taylor

By connecting their Google Ads account to Search Ads 360 By connecting their social media accounts to Search Ads 360 By connecting their Looker Studio account to Search Ads 360 By connecting their Google Analytics 4 account to Search Ads 360 The correct answer is: By connecting their social media accounts to Search Ads 360

You learn from your client, a national airline provider, that they’re using feed data to add structure to their Search Ads 360 templates. Your customer also tells you that competitive flight prices are one of their business goals; they want that highlighted in their campaign. Through feeds, what are their available pricing options?

Your customer, an advertising agency, wants to create automated rules in Search Ads 360 for all the campaigns associated with their agency–but they can’t see all their campaigns. What’s one reason this might be happening?

Your athleisure brand customer wants to know what yoga pants drive the most sales. WIthin Search Ads 360, what should they set up in a Floodlight column to get more information about their conversions before the upcoming holiday season?

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What type of account do you create for reporting on search campaigns that aren’t directly supported by Search Ads 360?

While working with your client who designs trendy fanny packs and travel accessories, you learn they want to evaluate performance for their Search Ads 360 bid strategies. At what level should you tell them to do that?

Apart from giving full credit to paid search ads, your customer wants to know where their sales are coming from. How else might they segment conversions in Search Ads 360?