Search Ads 360 Certification

Your agency client asks you to find forecasting to assess incremental opportunities for a target return on ad spend (tROAS) strategy in Search Ads 360. Where should you look?

Sara TaylorComments Off on Your agency client asks you to find forecasting to assess incremental opportunities for a target return on ad spend (tROAS) strategy in Search Ads 360. Where should you look?
  • You should look in Tools & Settings.
  • You should look in the Campaign tab.
  • You should look in Performance Center.
  • You should look in the bid strategy report.

The correct answer is:

  • You should look in the bid strategy report.

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Search Ads 360 Certification

While chatting with your smoothie-maker client, you learn they’re selling seasonal fruit and vegetable offerings that debut on a weekly basis and are only available while supplies last. How can they get their Search Ads 360 campaigns to update automatically in reflection of the products that are available to purchase?

Sara Taylor

By setting up custom dimensions within their campaign structure. By setting up labels within their campaign structure. By setting up audiences within their campaign structure. By setting up templates within their campaign structure. The correct answer is: By setting up templates within their campaign structure.
Search Ads 360 Certification

To obtain data visualization that includes a more complete view of a campaign, what Google product should be used in connection with Search Ads 360?

Sara Taylor

Looker Studio Google Analytics 4 Performance Center Display & Video 360 The correct answer is: Looker Studio
Search Ads 360 Certification

For clients, what’s one benefit of using Google Analytics 4 (GA4) to pass data back to Search ADs 360?

Sara Taylor

It tracks performance. It automates workflows. It applies budget bid strategies. It optimizes keyword creations. The correct answer is: It automates workflows.