True or False? You should have at least 3 buyer personas.

Fill in the blank: In order to determine when you should deliver certain content to your audience, you need to understand _____.

Your martech stack The buyer’s journey How social media platforms work How to publish blog content Download HubSpot Inbound Marketing Certification Exam Answers (PDF)

When is an appropriate time to conduct a buyer persona interview?

When the prospect is evaluating your solution A year after the customer purchased your solution After the customer went through onboarding After the customer completed the sales cycle, but before they go through onboarding Download HubSpot Inbound Marketing Certification Exam Answers (PDF)

What question can help define your decision stage?

How do buyers describe their challenges or goals? What are possible solutions to address their challenge or goal? How do buyers perceive the pros and cons of each solution? What criteria do buyers use to evaluate the available offers? Download HubSpot Inbound Marketing Certification Exam Answers (PDF)