Search Ads 360 Certification

You learn from your customer, a hat designer, that they just updated their campaigns to reflect new audience targets for a new line of bowlers and fedoras. Within their Search Ads 360 campaign, how can they keep track of those changes?

Sara TaylorComments Off on You learn from your customer, a hat designer, that they just updated their campaigns to reflect new audience targets for a new line of bowlers and fedoras. Within their Search Ads 360 campaign, how can they keep track of those changes?
  • By using segments
  • By using labels
  • By using conversion columns
  • By using templates

The correct answer is:

  • By using labels

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Search Ads 360 Certification

If your client asks what the preferred window of time is for reviewing the performance of their Search Ads 360 campaign, how would you respond?

Sara Taylor

You’d say four conversion cycles. You’d say five to six conversion cycles. You’d say one conversion cycle. You’d say two to three conversion cycles. The correct answer is: You’d say two to three conversion cycles.
Search Ads 360 Certification

What two types of custom columns in Search Ads 360 would you use to define and view specific parts of Google Ads data?

Sara Taylor

You’d use custom formula and custom labels. You’d use custom formula and custom conversion. You’d use custom dimension and custom formula. You’d use custom conversion and custom labels. The correct answer is: You’d use custom formula and custom conversion.
Search Ads 360 Certification

While chatting with your baby-food producer client, you learn they want to change the flight date of multiple campaigns across multiple advertising platforms at the same time. What Search Ads 360 tool would you use to help them achieve that goal?

Sara Taylor

You’d use change history. You’d use sync. You’d use edit. You’d use bulk actions. The correct answer is: You’d use bulk actions.