Search Ads 360 Certification

You learn from your customer, a hat designer, that they just updated their campaigns to reflect new audience targets for a new line of bowlers and fedoras. Within their Search Ads 360 campaign, how can they keep track of those changes?

Sara TaylorComments Off on You learn from your customer, a hat designer, that they just updated their campaigns to reflect new audience targets for a new line of bowlers and fedoras. Within their Search Ads 360 campaign, how can they keep track of those changes?
  • By using segments
  • By using labels
  • By using conversion columns
  • By using templates

The correct answer is:

  • By using labels

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Search Ads 360 Certification

Your accessories-designer client wants to know what type of account they’d create for reporting on search campaigns that aren’t directly supported by Search Ads 360? What account would you suggest?

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You’d suggest the manager account. You’d suggest the campaign account. You’d suggest the submanager account. You’d suggest the engine track account. The correct answer is: You’d suggest the engine track account.
Search Ads 360 Certification

What Google product connects with Search Ads 360 to give you a data visualization that includes a more robust view of your campaign?

Sara Taylor

Google Analytics 4 Display & Video 360 Performance Center Looker Studio The correct answer is: Looker Studio
Search Ads 360 Certification

If your customer’s main goal is brand exposure, what Search Ads 360 brand strategy would they set up?

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They’d set up return on investment (ROI). They’d set up total number of clicks. They’d set up return on ad spend (ROAS). They’d set up impression share. The correct answer is: They’d set up impression share.