Search Ads 360 Certification

You learn from your customer, a hat designer, that they just updated their campaigns to reflect new audience targets for a new line of bowlers and fedoras. Within their Search Ads 360 campaign, how can they keep track of those changes?

Sara TaylorComments Off on You learn from your customer, a hat designer, that they just updated their campaigns to reflect new audience targets for a new line of bowlers and fedoras. Within their Search Ads 360 campaign, how can they keep track of those changes?
  • By using segments
  • By using labels
  • By using conversion columns
  • By using templates

The correct answer is:

  • By using labels

Related Post
Search Ads 360 Certification

What should you use in a Search Ads 360 account to track performance by region and apply that information to monthly optimization?

Sara Taylor

You should use keywords. You should use templates. You should use Report Editor. You should use labels. The correct answer is: You should use labels.
Search Ads 360 Certification

Search Ads 360 suddenly starts defaulting to a previously generated basic linear attribution model to track conversions instead of using the data-driven attribution model you set up last week. Why might that be happening?

Sara Taylor

Because there are too many keywords included in the bid strategy. Because the number of clicks and conversions falls below the data requirements. Because the model was created during the bid strategies learning period. Because historical data is transferring to the new model created. The correct answer is: Because the number of clicks and conversions […]
Search Ads 360 Certification

You learn from your retail client that they want to define and view specific parts of their Google Ads data using custom columns. What are two types of custom columns they should use in Search Ads 360?

Sara Taylor

They should use custom formula and custom conversion. They should use custom dimension and custom formula. They should use custom formula and custom labels. They should use custom conversion and custom labels. The correct answer is: They should use custom formula and custom conversion.